Last updated: July 2026
When you create an account and run a Business DNA scan, we collect the business details you provide — such as business name, industry, location, target customers, current challenges, business goals, and marketing situation. We also collect your name, email, and account preferences needed to operate your account.
We use your business details to generate AI-powered growth intelligence: your Business Health Score, opportunity analysis, execution roadmaps, marketing campaigns, and personalized recommendations. We also use this information to improve our AI analysis, provide support, and send you product updates and reminders you opt into.
Your business information is processed by our AI models to produce your reports and recommendations. We do not sell your data. AI outputs are generated for your account and are not used to train shared third-party models in a way that exposes your private business information to others.
Your data is stored securely on our infrastructure with access controls and encryption in transit. Only you and authorized personnel acting on your behalf can access your account data. Generated reports and saved opportunities remain yours to view, export, or delete.
We do not sell or rent your personal information. We share data only with service providers who help us operate Pathorithm (such as AI providers, email delivery, and payment processing) under appropriate data-protection agreements, and when required by law.
We use essential cookies and local storage to keep you signed in, remember your preferences, and secure your session. We do not use cookies to sell your data to advertisers.
You can access, update, or delete your business data and account at any time from Settings. You may also request deletion of your data by contacting us. Cancelling your subscription stops future billing while retaining access until the end of your billing period.
We may update this policy from time to time. We will notify you of material changes via the app or email. Continued use after changes constitutes acceptance of the updated policy.
Questions about your privacy or this policy? Reach us anytime at pathorithm@outlook.com or through the Contact section on our homepage.